Tourism Advertising in West Virginia Has Proven to Be a Strong Investment.

TOTAL DIRECT SPENDING
$4.1 billion = $11.3 million per day

LOCAL AND STATE REVENUES
$527 million in travel-generated taxes each year

RETURN ON INVESTMENT 8:1
For every dollar spent on tourism advertising, the state yields $8 in state and local tax revenue and $106 in direct traveler spending. Without this tourism-generated revenue, each household in West Virginia would have to pay an additional $700 a year in state and local taxes.

Source: Longwoods International, 2016.

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