TOTAL DIRECT SPENDING
$4.1 billion = $11.3 million per day
LOCAL AND STATE REVENUES
$527 million in travel-generated taxes each year
RETURN ON INVESTMENT 8:1
For every dollar spent on tourism advertising, the state yields $8 in state and local tax revenue and $106 in direct traveler spending. Without this tourism-generated revenue, each household in West Virginia would have to pay an additional $700 a year in state and local taxes.
Source: Longwoods International, 2016.